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Commercial Dealer » Media Kit
2008 Editorial Calendar & Rates
| ISSUE |
FEBRUARY |
APRIL |
| COVER |
Dealer Profile |
Dealer Profile |
| SECONDARY PROFILE |
Dealer Profile |
Dealer Profile |
| BUSINESS MANAGEMENT |
Succession |
Multiple Store Operations |
| PEOPLE ISSUES |
Recruiting |
Acquiring Qualified Labor |
| EQUIPMENT FEATURE |
Trenchers/Edgers |
Curbing Equipment |
| PRODUCT PROFILE |
Snow Equipment |
Handhelds |
| PRODUCT SPOTLIGHT |
Powersports |
Mowers |
| |
|
|
| CLOSE DATE |
January 15th |
March 17th |
| MATERIALS DUE |
January 18th |
March 20th |
|
| ISSUE |
JUNE |
AUGUST |
| COVER |
Dealer Profile |
Dealer Profile |
| SECONDARY PROFILE |
Dealer Profile |
Dealer Profile |
| BUSINESS MANAGEMENT |
Financing Inventory |
Advertisig Solutions |
| PEOPLE ISSUES |
Labor Rates |
Background Checks |
| EQUIPMENT FEATURE |
Snow Equipment |
Walk-Behind Mowers |
| PRODUCT PROFILE |
Utility Vehicles |
Compact Equipment |
| PRODUCT SPOTLIGHT |
Skid-Steers |
Snow Equipment |
| |
|
|
| CLOSE DATE |
May 15th |
July 15th |
| MATERIALS DUE |
May 20th |
July 18th |
|
| ISSUE |
OCTOBER |
DECEMBER |
| COVER |
State of the Industry |
Dealer Profile |
| SECONDARY PROFILE |
Dealer Profile |
Dealer Profile |
| BUSINESS MANAGEMENT |
Web sites |
Creative Service Offerings |
| PEOPLE ISSUES |
Salary or Commission? |
Perks (on a shoestring) for employees |
| EQUIPMENT FEATURE |
Powersports |
Utility Vehicles |
| PRODUCT PROFILE |
Trenchers/Edgers |
Walk-Behind Mowers |
| PRODUCT SPOTLIGHT |
Attachments |
Handhelds |
| |
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|
| CLOSE DATE |
September 15th |
November 17th |
| MATERIALS DUE |
September 18th |
November 20th |
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Rates
| |
1x |
3x |
6x |
12x |
18x |
| Full Page |
$2,355 |
$2,075 |
$1,825 |
$1,605 |
$1,410 |
| 2/3 Page |
1,720 |
1,515 |
1,330 |
1,170 |
1,030 |
| 1/2 Page Island |
1,165 |
1,025 |
900 |
795 |
700 |
| 1/2 Standard |
915 |
905 |
710 |
625 |
550 |
| 1/3 Page |
670 |
590 |
520 |
455 |
400 |
| 1/4 Page |
490 |
430 |
380 |
330 |
290 |
| 1/6 Page |
360 |
315 |
280 |
245 |
215 |
|
| |
24x |
36x |
48x |
60x |
72x |
| Full Page |
$1,330 |
$1,250 |
$1,170 |
$1,105 |
$1,040 |
| 2/3 Page |
970 |
910 |
855 |
805 |
755 |
| 1/2 Page Island |
655 |
620 |
580 |
545 |
510 |
| 1/2 Standard |
520 |
490 |
455 |
430 |
400 |
| 1/3 Page |
375 |
355 |
330 |
315 |
295 |
| 1/4 Page |
275 |
260 |
245 |
230 |
215 |
| 1/6 Page |
200 |
190 |
180 |
165 |
160 |
|
2008 Standard Color Charges
| |
Single Page |
Spread |
| Standard two color |
468 |
625 |
| Four-Color process, extra |
624 |
936 |
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